Latest News and Articles
Depression at Work for the Small Business Owner
Depression, sadness, the blues, appearing surly, mental illness. Call it what you will but everyone has suffered—and still does—from it at some point in their work lives. Employers and employees both pay a price, but for a small business owner who can sometimes be the only person, it can be a heavy one.
Marketing Plan for 2024
Planning for a year ahead can be daunting, especially when you don’t know what your email marketing is going to be from month to month.
Emails You Can Send After Reopening Your Doors
As the world starts to try and recover from COVID-19 as it keep rearing its ugly head, it can be especially difficult for retailers as they seek to generate income quickly and hire staff who may have been let go and have moved on.
Happy 21st Birthday to Market 2 All!
Since I started on June 1st, 2002 as Paul Mycroft Design Limited (it was important to be a legal company) back in Chicago, I have learned so much about business and being an entrepreneur – what a journey it has been.
Best WordPress Plugins… Updated (for 2023)
We think WordPress is a wonderful tool but is so much better with some of the best WordPress plugins. Here are our essentials and some favorites, updated for 2023.
Brand New 2023 Tutorial
See how easy it is to build an email newsletter campaign using the pixel-perfect, mobile-ready Market 2 All email builder.
When Cultural Appropriation is Not Okay in Design
I hope this article helps you better understand First Nations art. I was more than happy to be educated and am even more happy to end this day on a positive note.
Why Sending Once a Year Keeps You Onside
At Market 2 All, our sending policies require all recipients to have subscribed within the last 12 months or have been emailed regularly since signup. We have a solution to staying onside!
Open or Click Rate? It’s the ****ing Leads…
A client achieves a 28.6% open rate from a campaign then asks, “Is that good?” No longer relevant, it’s all in the leads.
Spam Scam Phishing Email – Kola Nut, Gacillia Nut and Cocoa
We wanted to share a spam scam phishing email, which came through our website’s contact form so that others do not get caught out and maybe give up personal data or worse, a credit card or send money.
Attract New Clients with a Mindfully-Designed Website and Marketing Plan
When designing a website, it’s important to have a plan. A mindfully-designed plan is even better. Download this presentation.
Stand Out from the Crowd: The Most Powerful Words in Subject Lines
The inbox is a busy, busy, busy place. With other emails vying for your subscribers’ limited attention, it’s important that you make your subject line stand out – and get your email opened.