We wanted to share a spam scam phishing email, which came through our website’s contact form so that others do not get caught out and maybe give up personal data or worse, a credit card or send money.
Attract New Clients with a Mindfully-Designed Website and Marketing Plan
When designing a website, it’s important to have a plan. A mindfully-designed plan is even better. Download this presentation.
Stand Out from the Crowd: The Most Powerful Words in Subject Lines
The inbox is a busy, busy, busy place. With other emails vying for your subscribers’ limited attention, it’s important that you make your subject line stand out – and get your email opened.
Email Marketing in a Pandemic
Back in March 2020, we were scheduling our email news deliveries for 10 a.m., we were sending targeted campaigns using segments, had multiple automated email journeys on auto-pilot, and thought we had our email content calendar locked down for the next few months.
Depression at Work for the Small Business Owner
Depression, sadness, the blues, appearing surly, mental illness. Call it what you will but everyone has suffered—and still does—from it at some point in their work lives. Employers and employees both pay a price, but for a small business owner who can sometimes be the only person, it can be a heavy one.
Why Purchased Lists are Rubbish
There is a big difference between having access to an email list, and having permission to send email to that list. Anyone can go online and buy an email list of 10,000 addresses but when you start sending to them, you can open up a whole world of trouble and problems, which can jeopardize your marketing budget.
Email Deliverability: What It Is and Why It Matters
Do you do “Email Marketing” or are you an “Email Now-and-Then-er”? A key part of effective and successful marketing is the schedule. What is yours?
Retail Email Subject Line Tips
We’re always being asked questions like: “What is the best day to send an email?” or “What time of day will get the most opens?” The answer is not always simple and can depend on many things.