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Micro-Loan for Cowichan Valley Businesses

Community Futures Cowichan has announced a unique loan program to be used for building a new website or enhancing an existing one, expertise to optimize your online marketing, paying for a new online marketing strategy and activities, adding e-commerce capability to your website, and costs associated with ongoing maintenance.

Posted on June 5, 2020July 8, 2020 by Paul Mycroft
Posted in Tips & TricksLeave a comment

Depression at Work for the Small Business Owner – a COVID-19 Crisis

Depression, sadness, the blues, appearing surly, mental illness. Call it what you will but everyone has suffered—and still does—from it at some point in their work lives. Employers and employees both pay a price, but for a small business owner who can sometimes be the only person, it can be a heavy one.

Posted on May 1, 2020May 13, 2020 by Paul Mycroft
Posted in Tips & TricksLeave a comment

Why Purchased Lists are Rubbish

There is a big difference between having access to an email list, and having permission to send email to that list. Anyone can go online and buy an email list of 10,000 addresses but when you start sending to them, you can open up a whole world of trouble and problems, which can jeopardize your marketing budget.

Posted on May 1, 2020May 7, 2020 by Paul Mycroft
Posted in Email Marketing TipsTagged Permission, Spam

Email Deliverability: What It Is and Why It Matters

Do you do “Email Marketing” or are you an “Email Now-and-Then-er”? A key part of effective and successful marketing is the schedule. What is yours?

Posted on April 29, 2020June 1, 2020 by Paul Mycroft
Posted in Email Marketing TipsTagged Email deliverability, Email marketing, Marketing

Retail Email Subject Line Tips

We’re always being asked questions like: “What is the best day to send an email?” or “What time of day will get the most opens?” The answer is not always simple and can depend on many things.

Posted on April 28, 2020July 23, 2020 by Paul Mycroft
Posted in Email Marketing TipsLeave a comment

Outsource Your Email Marketing

Have you considered outsourcing your online marketing, in particular your email marketing? There are many benefits to letting us help you.

Posted on April 25, 2020May 6, 2020 by Paul Mycroft
Posted in Email Marketing TipsTagged OursourcingLeave a comment

Marketing Ideas for COVID-19 – Plant those Comeback Seeds!

In these most challenging of times, many businesses are closed and wondering how they can stay afloat, keep their customers engaged, or even grow their businesses. Start planning for the comeback.

Posted on March 21, 2020March 21, 2020 by Paul Mycroft
Posted in Marketing TipsTagged Coronavirus, COVID-19, Email marketing, Marketing

A Website: How? Why? Now What?

If you have wondered how a website is made and what to do with your website once it’s launched, check out this simple guide.

Posted on March 6, 2020March 6, 2020 by Paul Mycroft
Posted in Marketing TipsTagged Email marketing, Mobile email

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