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Why Purchased Lists are Rubbish

There is a big difference between having access to an email list, and having permission to send email to that list. Anyone can go online and buy an email list of 10,000 addresses but when you start sending to them, you can open up a whole world of trouble and problems, which can jeopardize your marketing budget.

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Brand New 2024 Tutorial

See how easy it is to build an email newsletter campaign using the pixel-perfect, mobile-ready Market 2 All email builder.

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Depression at Work for the Small Business Owner

Depression, sadness, the blues, appearing surly, mental illness. Call it what you will but everyone has suffered—and still does—from it at some point in their work lives. Employers and employees both pay a price, but for a small business owner who can sometimes be the only person, it can be a heavy one.

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Happy 21st Birthday to Market 2 All!

Since I started on June 1st, 2002 as Paul Mycroft Design Limited (it was important to be a legal company) back in Chicago, I have learned so much about business and being an entrepreneur – what a journey it has been.

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Open or Click Rate? It’s the ****ing Leads…

A client achieves a 28.6% open rate from a campaign then asks, “Is that good?” No longer relevant, it’s all in the leads.

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Spam Scam Phishing Email – Kola Nut, Gacillia Nut and Cocoa

We wanted to share a spam scam phishing email, which came through our website’s contact form so that others do not get caught out and maybe give up personal data or worse, a credit card or send money.

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Attract New Clients with a Mindfully-Designed Website and Marketing Plan

When designing a website, it’s important to have a plan. A mindfully-designed plan is even better. Download this presentation.

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Stand Out from the Crowd: The Most Powerful Words in Subject Lines

The inbox is a busy, busy, busy place. With other emails vying for your subscribers’ limited attention, it’s important that you make your subject line stand out – and get your email opened.

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Email Marketing in a Pandemic

Back in March 2020, we were scheduling our email news deliveries for 10 a.m., we were sending targeted campaigns using segments, had multiple automated email journeys on auto-pilot, and thought we had our email content calendar locked down for the next few months.

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