Latest News and Articles
Search Engine Website Traffic Share Under 50%?
If you have the free Google Analytics running on your website, how closely do you look at it? Do you know what to do with that information? Do you take a quick look then delete it or do you log in to your account and dig a little deeper?
10 SEO Myths
Every web designer should be aware of the search engines and how they work. But there are many myths and falsehoods out there to be aware of from snake oil salesmen.
Why Sending Once a Year Keeps You Onside
At Market 2 All, our sending policies require all recipients to have subscribed within the last 12 months or have been emailed regularly since signup. We have a solution to staying onside!
Guide to Google & Yahoo’s New Privacy Protections
If you’re anything like us, you probably have more than one email address. Between multiple email inboxes and an increasing number of spam emails, it can feel overwhelming. Email providers, Google and Yahoo, understand that frustration and have recently announced some changes to how your inbox manages spam and potential fraud.
Outsource Your Email Marketing
Have you considered outsourcing your online marketing, in particular your email marketing? There are many benefits to letting us help you.
Why Purchased Lists are Rubbish
There is a big difference between having access to an email list, and having permission to send email to that list. Anyone can go online and buy an email list of 10,000 addresses but when you start sending to them, you can open up a whole world of trouble and problems, which can jeopardize your marketing budget.
Build Your Marketing Campaign Calendar
If you have an older email list that you have not sent a campaign to, including them again after a long break could result in spam flags as people are surprised (or worse, forgotten you) to hear from you again.
Depression at Work for the Small Business Owner
Depression, sadness, the blues, appearing surly, mental illness. Call it what you will but everyone has suffered—and still does—from it at some point in their work lives. Employers and employees both pay a price, but for a small business owner who can sometimes be the only person, it can be a heavy one.
Emails You Can Send After Reopening Your Doors
As the world starts to try and recover from COVID-19 as it keep rearing its ugly head, it can be especially difficult for retailers as they seek to generate income quickly and hire staff who may have been let go and have moved on.
Happy 21st Birthday to Market 2 All!
Since I started on June 1st, 2002 as Paul Mycroft Design Limited (it was important to be a legal company) back in Chicago, I have learned so much about business and being an entrepreneur – what a journey it has been.
Open or Click Rate? It’s the ****ing Leads…
A client achieves a 28.6% open rate from a campaign then asks, “Is that good?” No longer relevant, it’s all in the leads.
Spam Scam Phishing Email – Kola Nut, Gacillia Nut and Cocoa
We wanted to share a spam scam phishing email, which came through our website’s contact form so that others do not get caught out and maybe give up personal data or worse, a credit card or send money.