Latest News and Articles
Open or Click Rate? It’s the ****ing Leads…
A client achieves a 28.6% open rate from a campaign then asks, “Is that good?” No longer relevant, it’s all in the leads.
Spam Scam Phishing Email – Kola Nut, Gacillia Nut and Cocoa
We wanted to share a spam scam phishing email, which came through our website’s contact form so that others do not get caught out and maybe give up personal data or worse, a credit card or send money.
Attract New Clients with a Mindfully-Designed Website and Marketing Plan
When designing a website, it’s important to have a plan. A mindfully-designed plan is even better. Download this presentation.
Stand Out from the Crowd: The Most Powerful Words in Subject Lines
The inbox is a busy, busy, busy place. With other emails vying for your subscribers’ limited attention, it’s important that you make your subject line stand out – and get your email opened.
Email Marketing in a Pandemic
Back in March 2020, we were scheduling our email news deliveries for 10 a.m., we were sending targeted campaigns using segments, had multiple automated email journeys on auto-pilot, and thought we had our email content calendar locked down for the next few months.
Email Deliverability: What It Is and Why It Matters
Do you do “Email Marketing” or are you an “Email Now-and-Then-er”? A key part of effective and successful marketing is the schedule. What is yours?
Retail Email Subject Line Tips
We’re always being asked questions like: “What is the best day to send an email?” or “What time of day will get the most opens?” The answer is not always simple and can depend on many things.
A Website: How? Why? Now What?
If you have wondered how a website is made and what to do with your website once it’s launched, check out this simple guide.
Email Design Tools for Mobile – Advanced Background Image Settings
Our email editor now has new background image settings. When you upload a background image for a particular section of your email, you can choose from two sizing options.
Email Design Tools for Mobile – Multi-Column Settings
To help ensure your email design displays correctly on desktop and mobile, we’re introducing 3 new mobile layout tools for a multi-column section.
Restaurants – Send Birthday and Anniversary Messages
Are you a restaurant, bar or eatery? Email marketing can be a powerful way to easily generate repeat business and significant income. Let email automation make your life easier.
Free Black Friday, Cyber Monday & Christmas Holiday Templates
Start planning for Black Friday, Cyber Monday and Christmas with our beautiful, free email templates. Let us help you plan your email campaigns.