Latest News and Articles
The Importance of Email Branding
Many people set up a business email address through their Internet Service Provider rather than their domain name. This is a mistake.
10 Sites to get Awesome Icons for Email Marketing Campaigns
Using icons can enhance any email marketing campaign. Use these resources to brighten up your designs and layouts!
Email Marketing Tools Comparison
We decided to perform a comparison study with other leading email marketing brands.
Show Specific News to Specific Lists
Our email marketing editor allows you to show specific news content to specific lists. This allows one campaign to be sent but display differently!
Why Email is (Still) our BFF
There are things in life that remain the same, no matter how many times we try to replace them. They become a staple in our lives because they simply work the best for us and we rely on them.
The Power of Personalization
My dad was thrilled to hear that we had Spanish relatives even though the closest we had come to Spain was a family holiday to Majorca in 1978!
Creating Campaigns Gets a Brand New Look
All in all, these are some pretty nice features to allow you to focus on your campaign content rather than trying to figure out how to use Market 2 All.
Retina-ready Images
Retina Display is a brand name used by Apple for liquid crystal displays that, according to Apple, have a high enough pixel density that the human eye is unable to notice pixelation at a typical viewing distance. In our latest update, it’s now possible to add 1.5x or 2x images to email templates via our…
Email Marketing Best Practices – Be Brilliant
Clients always ask us: What is a good open rate for my campaign? That is a good question but we are unable to answer because it depends on the: Quality of your subscriber list: were they added or did they sign up? Relevance of you to your subscribers: do people look forward to receiving your…
Adding Website and Email Links
Ever wondered how to add a website or email link to your campaign? There is an important difference but an easy way to do both. Adding a Link to a Website You do not have to type in http://www.website.com, simply type www.website.com and the Editor will add the all-important http:// part, creating the correct link…
Use Your Editor Tools to be a Better Craftsperson
They say that a good craftsman knows his tools. Do you know all of yours in our Editor and use them in creative and surprising ways?
Why the ALT Tag is Important and Yet Foolishly Ignored
Why should you care? We still see campaigns go out without ALT tags on images (insert sad face here) even though the option is present to add one.