Guide to Google & Yahoo’s New Privacy Protections

Email authentication

If you’re anything like us, you probably have more than one email address. Between multiple email inboxes and an increasing number of spam emails, it can feel overwhelming. Email providers, Google and Yahoo, understand that frustration and have recently announced some changes to how your inbox manages spam and potential fraud.

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Why Purchased Lists are Rubbish

Landfill

There is a big difference between having access to an email list, and having permission to send email to that list. Anyone can go online and buy an email list of 10,000 addresses but when you start sending to them, you can open up a whole world of trouble and problems, which can jeopardize your marketing budget.

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