It’s that time when stores and businesses ramp up for the Christmas holiday season. One great way to get peoples’ attention is to send them an early December email newsletter […]
Stand Out from the Crowd: The Most Powerful Words in Subject Lines
The inbox is a busy, busy, busy place. With other emails vying for your subscribers’ limited attention, it’s important that you make your subject line stand out – and get your email opened.
Canada Anti-Spam Legislation (CASL) – July 1st, 2017
As of July 1st, 2017, the CASL sections that deal with the private right of action will come into force. Do you have a plan in place?
Retail Email Subject Line Tips
We’re always being asked questions like: “What is the best day to send an email?” or “What time of day will get the most opens?” The answer is not always simple and can depend on many things.
10 Sites to get Awesome Icons for Email Marketing Campaigns
Using icons can enhance any email marketing campaign. Use these resources to brighten up your designs and layouts!
Why Email is (Still) our BFF
There are things in life that remain the same, no matter how many times we try to replace them. They become a staple in our lives because they simply work the best for us and we rely on them.
Open or Click Rate? It’s the ****ing Leads…
A client achieves a 28.6% open rate from a campaign then asks: Is that good? It’s like there’s a magic number, which indicates how successful a campaign is, or an […]