Email Marketing in a Pandemic

Don't panic

Back in March 2020, we were scheduling our email news deliveries for 10 a.m., we were sending targeted campaigns using segments, had multiple automated email journeys on auto-pilot, and thought we had our email content calendar locked down for the next few months.

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Retail Email Subject Line Tips

Features testing

We’re always being asked questions like: “What is the best day to send an email?” or “What time of day will get the most opens?” The answer is not always simple and can depend on many things.

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The (Hidden) Power of Email Marketing

Traditional marketing is a form of conventional marketing that was used before the internet era. This includes TV, radio, news ads, and flyers. Targeted marketing (1) identifies an audience likely to buy services or products and (2) promotes those services or products to that audience.

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