Many people set up a business email address through their Internet Service Provider rather than their domain name. This is a mistake.
Do you have any of the following types of email address for your business?
- yourbusiness@shaw.ca
- yourbusiness@gmail.com
- yourbusiness@yahoo.com
If you answered, “Yes” to any of these, you have made a marketing error. Why promote the service provider? They buy nothing from you yet you are promoting them every time to send an email.
An Example
Let’s use ABC Designs as our example company.
You have 2 options for an email address:
- creative@abcdesigns.com
- abcdesigns@gmail.com
The first one not only contains your website address but has a branding or service associated with it. You could also have info@abcdesigns, paul@abcdesigns.com, support@abcdesigns.com, and allocate each address to a separate employee. The “service@” piece projects a feeling of professionalism to the recipient and confirms that they are dealing with the right department or person.
The second one?
What happens if you switch to another provider? You’ve had 1000s of business cards printed with the old email address! That’s right. It’s goodbye email. All gone, maybe years of email communication.
How would you set up additional email addresses for your business? Would you set up:
- abcdesigns-info@gmail.com
- abcdesigns-creative@gmail.com
- abcdesigns-billing@gmail.com
Of course not, that would be silly.
Conclusion
Take the time to learn how to set up email addresses on your domain name in an email software such as Outlook or Apple Mail. Brand every outgoing email with your domain name
