Email Marketing Industry Averages

And How We Beat Them!

When you provide email marketing to many clients across North America (currently at 66), monitoring your stats are the key. These are ours for September across all clients sending through our service.

Email stats September 2024

According to Hubspot in July 2024, the average open rate across all industries is 34%. Our clients achieve 14% higher than that!

These are the average click-through rates which the major email marketing platforms reported over the past year:

  • Constant Contact: 2%
  • Mailerlite: 3.01%
  • Omnisend: 1.5%
  • Mailchimp: 2.66%
  • GetResponse: 2.89%

Our clients achieve 1% higher than the best one!

We think this is because we:

  • pay attention to the details that make a difference;
  • utilize the amazing features in our tool (clients sometimes don’t know what is available or how they work in context);
  • offer the best solution from monthly RSS (which reads a blog), countdown timers, send-time and timezone optimization, content which changes depending on what time of day it is opened, and more;
  • have payment plans to fit clients’ budgets as monthly or “pay as you go”;
  • provide the important authentication;
  • manage subscribers’ consent;
  • support our clients in all aspects; and
  • we can build campaigns which are actually opened and read.

Fed up with your provider or want to get started? Let us know.

Paul Mycroft

Having emigrated from south London, England, Paul has moved between cities in North America, building a loyal following since starting the business back in 2002. Many US and Canadian clients are with him today who were there from day one.