Restaurants – Send Birthday and Anniversary Messages

  1. Are you a restaurant, bar or eatery?
  2. Do you wish you could attract repeat customers without doing anything?
  3. Do you celebrate birthdays or anniversaries with your customers?
  4. Do you have an email newsletter?

If you answered “yes” to those questions, here is an easy way to generate significant income. Let’s put some example numbers on this.

Birthday email

For a Birthday

  • At 7 a.m. on their big day, they receive their “Happy Birthday” email with “$5 off” their birthday visit (just for them)
  • They can print the email and use it on their special day or any time afterwards, just once
  • Each recipient brings 3 friends to help celebrate their birthday
  • Each person spends $40 per visit
  • So 4 friends spend $160 – $5 = $155 (plus tip)
  • You have 100 subscribers, each one bringing 3 friends = $15,500/year
  • You have 500 subscribers, each one bringing 3 friends = $77,500/year

For an Anniversary

  • At 7 a.m. on their big day, they receive their “Happy Anniversary” email with “10% off the total bill”
  • They can print the email and use it on their special day or any time afterwards
  • Each recipient brings their significant other to help celebrate their anniversary
  • Each person spends $60 per visit
  • So 2 people spend $120 – 10% = $108 (plus tip)
  • You have 100 subscribers = $10,800/year
  • You have 500 subscribers = $54,000/year

Here’s How

In your email signup form, ask for their dates but make it optional as they may just want to receive your general email newsletter.

Birthday signup

Then let our system send the automated celebration message on their specified date, in your branded template, then let the customer do the rest and make their reservation or stop by.

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Paul Mycroft

Having emigrated from south London, England, Paul has moved between cities in North America, building a loyal following since starting the business back in 2002. Many US and Canadian clients are with him today who were there from day one.