The time in which an email is delivered to the inbox is as important to its success as the content, subject line, and call-to-action. Because timing is so critical to a campaign’s performance, we’re excited to share we’ve just released another feature that allows you to optimize when your subscribers receive your campaign: Send Time Optimization.
Send Time Optimization looks at when people are most likely to open it. This takes the guess work out of choosing the ideal send time because we calculate it for you based on things like a recipient’s previous engagement and where they are located.
Emails are sent over a 24-hour period from the scheduled start time.
Send Time Optimization is ideal for email content that isn’t necessarily time-sensitive but should be delivered when the subscriber is most likely to engage to maximize ROI.
A travel and hospitality organization may want to announce new deals at a time when their audience is most likely to explore the options and make a purchase.
Photo by Adeolu Eletu on Unsplash
How can you get this?
Simply ask us to upgrade your monthly account to Unlimited or Premier.
See our email marketing plans then get in touch to activate.
