Attract New Clients with a Mindfully-Designed Website and Marketing Plan

“If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.”
~ Nelson Mandela

When designing a website, it’s important to have a plan. A mindfully-designed plan is even better.

We recently worked with a local Duncan marketing expert to design and build a website for a local strata maintenance and repair company who were looking to rebrand and create a marketing plan that aligned with their values. Their key pain points were:

  1. Their website didn’t represent their brand.
  2. They were not sure what content to post on social media.
  3. They wanted to know how to get more ideal customers.


First, you need to know WHAT you are selling and come up with 4-5 keywords, which best describe how you want someone to feel when they interact with your business.

e.g. Good Old Days Handyman Service: calm, confident, connection, at ease, happy.

Then choose 4-5 keywords that will represent those feelings in your marketing.

e.g. helpful, caring, workmanship, honesty, reliable.

Third, WHO do you want to attract?

  • Know the people you want to have as customers.
  • Be aware of the people you don’t want to have.
  • Learn how to speak so that they will be attracted to (or repelled from) your offer, by using your keywords and language that relates to it.

Apply the Plan to a Website

We took these keywords, the rack card, colours, fonts, and imagery, to design and build a well-functioning website that not only speaks to the visitor in their language but is now producing inquiries from the right type of customer.

Good Old Days

Visit Good Old Days »

Lunch n’ Learn

Our local Chamber of Commerce facilitated this event, which was well-attended and gave people things to try in their own marketing.

Jill and Paul

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Paul Mycroft

Having emigrated from south London, England, Paul has moved between cities in North America, building a loyal following since starting the business back in 2002. Many US and Canadian clients are with him today who were there from day one.