“If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart.”
~ Nelson Mandela
When designing a website, it’s important to have a plan. A mindfully-designed plan is even better.
We recently worked with a local Duncan marketing expert to design and build a website for a local strata maintenance and repair company who were looking to rebrand and create a marketing plan that aligned with their values. Their key pain points were:
- Their website didn’t represent their brand.
- They were not sure what content to post on social media.
- They wanted to know how to get more ideal customers.
Plan
First, you need to know WHAT you are selling and come up with 4-5 keywords, which best describe how you want someone to feel when they interact with your business.
e.g. Good Old Days Handyman Service: calm, confident, connection, at ease, happy.
Then choose 4-5 keywords that will represent those feelings in your marketing.
e.g. helpful, caring, workmanship, honesty, reliable.
Third, WHO do you want to attract?
- Know the people you want to have as customers.
- Be aware of the people you don’t want to have.
- Learn how to speak so that they will be attracted to (or repelled from) your offer, by using your keywords and language that relates to it.
Apply the Plan to a Website
We took these keywords, the rack card, colours, fonts, and imagery, to design and build a well-functioning website that not only speaks to the visitor in their language but is now producing inquiries from the right type of customer.
Visit Good Old Days »
Lunch n’ Learn
Our local Chamber of Commerce facilitated this event, which was well-attended and gave people things to try in their own marketing.
[su_button url=”https://www.market2all.com/wp-content/uploads/2022/04/Chamber-Presentation.pdf” target=”blank” style=”glass” background=”#d02d20″ size=”5″ icon=”icon: file-pdf-o”]Download the presentaton[/su_button]