While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to setup automated email campaigns that trigger off of a user’s actions.

What is email automation?

As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automated email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger.

For example, Market 2 All offers several triggers: joining a list; entering or exiting a segment (e.g. female, male); on a date; or anniversary of a date (e.g. birthday).

Journey triggers

Create your Journey

Once you’ve selected your trigger, you can then start building your journey or sequence of actions. This is what we have set up after a subscriber joins our list:

Journey

Choose to send a second campaign hours, days, weeks or months later then tailor the campaigns. Maybe send them a free download as a thank you, then a link to your best blog post, and lastly, a special offer (e.g. 10% off).

See What’s Happening

You can then see reports on your Journey to identify which stages are working well:

Journey report

Please let us know if you need help getting started.

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