Use Your Editor Tools to be a Better Craftsperson

They say that a good craftsman knows his tools. Do you know all of yours in our Editor and use them in creative and surprising ways? Well-positioned links and options can make life easy for your subscribers.

Headline area

Make sure you add a link to your headlines or even add personalization, [insert name here].

Insert area

Lower down in the editor, most of these tools are pretty obvious such as bold, italics, alignment (L – C – R), colour selector, and size options.

And then there is the two list options:

  • Bullet

and

  1. Numbered

However, one click on the “Insert” button and you enter a new world of personalization and options. You can add any of these in the middle of text blocks to surprise someone or give them options outside of the usual placement.

[accordion title=”Links” is_open=”no”]Highlight the text then add a link to a web page.[/accordion]

[accordion title=”Personalization” is_open=”no”]You can add name, email, or even today’s date![/accordion]

[accordion title=”Quick Links” is_open=”no”]Make it easy for your subscribers. In the middle of news copy, add:

  • Forward to a Friend
  • Preference Center
  • Unsubscribe
  • Web version

[/accordion]

[accordion title=”Social Sharing” is_open=”no”]And don’t forget to [LIKE] or [TWEET] this news to your friends.[/accordion]

Lastly, for your code geeks (we are), the “Source” button lets you clean your code up.

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Paul Mycroft

Having emigrated from south London, England, Paul has moved between cities in North America, building a loyal following since starting the business back in 2002. Many US and Canadian clients are with him today who were there from day one.