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  • Home
  • For Agencies
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    • Email Marketing in a Pandemic
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Personalization

The Power of Personalization

My dad was thrilled to hear that we had Spanish relatives even though the closest we had come to Spain was a family holiday to Majorca in 1978!

Posted on April 25, 2014May 6, 2020 by Paul Mycroft
Posted in Email Marketing TipsTagged Email marketing, Marketing, PersonalizationLeave a comment

Creating Campaigns Gets a Brand New Look

All in all, these are some pretty nice features to allow you to focus on your campaign content rather than trying to figure out how to use Market 2 All.

Posted on April 6, 2014September 8, 2018 by Paul Mycroft
Posted in Feature PeekTagged Editor, Personalization, Scheduling

Email Marketing Best Practices – Be Brilliant

Clients always ask us: What is a good open rate for my campaign? That is a good question but we are unable to answer because it depends on the: [checklist […]

Posted on November 1, 2013May 6, 2020 by Paul Mycroft
Posted in Email Marketing TipsTagged Personalization, Reporting tools, Social sharing

Use Your Editor Tools to be a Better Craftsperson

They say that a good craftsman knows his tools. Do you know all of yours in our Editor and use them in creative and surprising ways?

Posted on August 23, 2013September 9, 2018 by Paul Mycroft
Posted in Feature PeekTagged Editor, Personalization, Social sharing

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Paul Mycroft
What a day to recharge and hike up to Heart Lake a What a day to recharge and hike up to Heart Lake above Ladysmith. I could see all the way to Vancouver and Coastal Mountains. #dayoffwellspent #ladysmithbc #heartlake #mondayoff
Congrats to @maggiee.emery on your gift basket fro Congrats to @maggiee.emery on your gift basket from our client, @cowichanrugbyclub. #giftbasket #cowichanvalleybc #cowichanrugby #ilovecowichan
Looking forward to reading this book from one of o Looking forward to reading this book from one of our favourite and longest standing Canadian clients, @maryfoxpottery. #ceramicist #maryfoxpottery #achievement #welldone
Benefits of dropping kids off early for the school Benefits of dropping kids off early for the school bus. #sunrisephotography #ladysmithbc #yogatuesday
Monday morning surprise! #whitechristmas #walktowo Monday morning surprise! #whitechristmas #walktowork #ladysmithbc #happykids #vancouverisland #firstdayofwinter
Each year, we buy ten $10 gift certificates to giv Each year, we buy ten $10 gift certificates to give to clients and help a local business at Christmas. This year, it’s @plantitudeladysmith turn!
Look what we just won, a handmade...? Look what we just won, a handmade...?
Enjoying my winter walks to the office. #ladysmith Enjoying my winter walks to the office. #ladysmithbc #hollandcreek #mindset #salmonrun
Had a great visit to a local supplier of poles for Had a great visit to a local supplier of poles for BC Hydro. #logginglife #loggingequipment #loggingtrucks
I made this toy box for Zoe when she was 1 year ol I made this toy box for Zoe when she was 1 year old. Now, she is 12! #theygrowupsofast❤️
Another casualty due to COVID-19. I have been loya Another casualty due to COVID-19. I have been loyal to this little gem since I arrived in Ladysmith 12 years ago. But Mr. Popper’s Sweet Shoppe cannot survive and are closing tomorrow. #ladysmithbc #sweetshop #covidclosure #sadday
Friday morning tea for the work day ahead. #unionf Friday morning tea for the work day ahead. #unionflag #strongday #ladysmithbc #tgif
Out of my 12 year old comes wisdom. #selfcare #hum Out of my 12 year old comes wisdom. #selfcare #humble
If you get a letter from these people, do not rene If you get a letter from these people, do not renew through them. #scam
Happy 4th of July 🇺🇸🎉 Second photo by Zo Happy 4th of July 🇺🇸🎉

Second photo by Zoe M, 12.
A nice 6K run with my oldest. #fathersday #holland A nice 6K run with my oldest. #fathersday #hollandcreektrail #ladysmithbc #cloudhair #covidhair
Who doesn’t love ❤️ bacon shaped cookies 🍪 from your daughter? #baconlovers #birthdaysurprise
Etiquette in action. Thanks to @elizabethetiquette Etiquette in action. Thanks to @elizabethetiquette for a great Zoom class!
Saturday jam. #donaldbyrd Saturday jam. #donaldbyrd
Recording a superb album to laptop today. Happy da Recording a superb album to laptop today. Happy days. #donaldbyrd #yamahaamp #stantonturntable #macbookpro #
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